Product vs. Brand
From our TabletopJournal.com site.......
You may THINK you're in the food & beverage business.
But, isn't it really the GUEST EXPERIENCE business that you are in?
Tabletop helps to:
A. Reinforce the sensory TOUCH POINTS for each guest.
B. Support the idea of the THEATER of dining out.
C. ENHANCE the overall guest experience.
D. DIFFERENTIATE your restaurant from the thousands of other dining-out options available to your guest.
Black Cow Media
Branding for the real world
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