"Design is becoming extraordinarily important and people want their uniqueness, they want their own look. The idea of it is certainly starting to ramp up. These places are wanting to set themselves apart and make the crockery more of a part of the experience of their restaurant." says Australian tabeware importer and manufacturer Daniel Grundman of H.A.G. Australia in a just published article in Hospitality Magazine written by author Rosemary Ryan
TabletopJournal feels has been discussing for some time now - that tabletop, particularly the dinnerware, but all tabletop - plays a mjor role in defining the guest experience and helping to differentiate a restaurant. With white plates of all sizes, shapes, and quality (remember when square plates were "edgy"?) the tabletop area has become treated as almost a commodity area. I mean, since you have to have plates why not just get the cheapest white plates you can and be done with it. Right???
As restaurateurs more and more grasp the idea that they are not in the food & beverage business, but rather the dining experience business, they discover the need to make their dining experience unique and special. And while it is still true that in the theater of dining out, food & beverage are the leading stars, tabletop remains an exceptionally strong co-star. Like the great character actors whose name you cannot quite remember, great tabletop adds a sensory texture to the meal and the entire dining experience while remaining rather unobtrusive. And like those same great character actors that quietly elevate a movie's cimematic impact, it is the tabletop that often helps transform a "good" meal into a something far more memorable. The glassware, cutlery, dinnerware and serving pieces all have roles to play in elevating the overall dining experience. That's why TabletopJournal always trys to recognize and applaud the well-thought out tabletop.
So far now, we will continue our evangelistic journey to raise the conciousness and help tabletop gain its rightful respect in the role it plays in the guest experience. Thanks to author Ryan in joining us in this pursuit.
You can read Rosemary Ryan's entire article by going here:
In today's overheated world of 24-7 marketing hype, buyers of all types are seeking AUTHENTICITY in making their choices. You don't have to look further than the success of sites like YELP, Trip Advisor, or the review sections of Amazon to realize that we are all looking for the "real inside stuff" when determining where we are going to spend our money.
Why does AUTHENTICITY in a brand matter?
1. Authenticity builds trust.
2. Building trust through being authentic builds brand loyalty.
3. Being authentic is easier. Being who you really are is always easier - and, often less expensive - than pretending to be something you're not.
So, whatever you are, your company, or your brand is....be sincere. Be honest.
Your customers will appreciate it more than you know.
You can read the rest of this article by going here:
From our TabletopJournal.com site.......
You may THINK you're in the food & beverage business.
But, isn't it really the GUEST EXPERIENCE business that you are in?
Tabletop helps to:
A. Reinforce the sensory TOUCH POINTS for each guest.
B. Support the idea of the THEATER of dining out.
C. ENHANCE the overall guest experience.
D. DIFFERENTIATE your restaurant from the thousands of other dining-out options available to your guest.
Black Cow Media
Branding for the real world
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