Understand The Fish
"As important as it is to watch your competitors, it is more important to obsess on your customers. Customers, not competitors, determine who wins the war.
Most markets are plagued by too many fishermen going after too few fish. The best fishermen understand the fish better than their competitors do."
- Philip Kotler
For many brands, trade shows offer the most valuable marketing opportunities they have all year. However, with the extensive initiatives and expenses that accumulate in preparation, as well as the fact that your competitors will be in your direct vicinity, making sure you have properly prepared yourself, as well as your brand, is beyond crucial.
Author Ryan Parker from Parker White has 10 great thoughts on how to break through the crowd and stand out at your next trade show.
We especially like #10....waaay to often overlooked in our opinion.
Here's the link:
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