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As Speed of Business Increases, B2B Buyers Still Buy on Trust

9/15/2014

The speed of business is increasing at rates unimaginable just a few years ago and today’s B2B customer is changing and evolving at a rate previously unknown. Empowered with information as never before, B2B customers are looking to social media to learn and to validate what they already believe.

So,B2B marketer…..

……what are you doing to earn your customer’s trust?

..... and, eventually, their business?

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5 Ways Content Marketing Is the New Community Marketing

9/9/2014

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In a recent posting on SocialMediaToday, author Leslie Nuccio offered these 5 reasons why content marketing is the future....

1)      You’re giving people what they want when they want it.
2)      You’re looking to start or participate in a conversation that’s relevant to your brand.
3)      The main goal is engagement.
4)      You’re not trying to sell anything.
5)      Good content marketing can lead to influencers and brand advocates.

We happen to agree. In fact, we think that today's B2B decision maker, being empowered by all the information they have available - literally - at their fingertips, is more responsive to content marketing than traditional sales & marketing strategies.

So....what's your content marketing strategy?

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As Speed of Business Increases, B2B Buyers Still Buy on Trust

5 Ways Content Marketing Is the New Community Marketing

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