Straight talk from Karen Post, The Branding Diva on her site BrainTattoo.com
Being successful in business boils down to these simple, straightforward principles:
Brand building requires patience, committment, and an understanding that every customer touchpoint is a place that you make a brand impression. By starting out adhering Post's above principles, you will know that you are off to a good start towards building a succesful brand.
Black Cow Media
Branding for the real world
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