Step #2 in The Customer Journey
Understand The Fish
"As important as it is to watch your competitors, it is more important to obsess on your customers. Customers, not competitors, determine who wins the war.
Most markets are plagued by too many fishermen going after too few fish. The best fishermen understand the fish better than their competitors do."
- Philip Kotler
So, how are you doing at building awareness of your brand?
The B2B customer decision making journey......
So, just how do you you and your company reach potential customers and make them aware of the benefits of working with you?
Black Cow Media
Branding for the real world
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