Seth Godin on Content Marketing
Do you really need to know more?
Whether you're marketing your restaurant (chef/owner)....your glassware (manufacturer).....or, your ability to provide them in better ways to end users than anyone else (dealer).....you better be developing a content marketing approach.
You can bet your competitors are.
We happen to agree. In fact, we think that today's B2B decision maker, being empowered by all the information they have available - literally - at their fingertips, is more responsive to content marketing than traditional sales & marketing strategies.
So....what's your content marketing strategy?
In today’s increasingly chaotic world of brand messaging, hyper sales promotion, and general overall marketing noise…creating good “killer” content that actually will be read is tough. There are, however, some tips to helping insure that your content is being read by your target reader
1. Make Sure Your Content is Relevant
Your readers are besieged with an overwhelming number of marketing stimuli every second nearly of every day they are awake. The average person decides within seconds whether something is relevant to them and, therefore, worthy of the time and attention. To help insure your content is read, make sure the content is extremely relevant to the readers you are targeting.
2. Have A Great Headline
When a reader is deciding within seconds whether to investigate your content further, a great headline explaining just why the content to follow is relevant will be critical to capturing your target readers’ attention. Otherwise, they just hit the delete but and keep moving on.
3. Include A Great Image
Today’s world is a visual world with visual graphics capturing our every attention. In addition to having a killer headline, include a great introductory image that supports the concept you are about to explain. Make the image interesting and inviting….after all, with only seconds to capture a reader’s attention, you will need something to draw them into your article. Then, of course, your highly relevant content kicks in…keeping them reading through the entire content that you have created.
4. Don’t Always Be Shouting “Me-Me-Me”
When producing great content, don’t always be “look at me, look at me” in your approach. It’s fine if you have a product you are writing about, but keep the approach about how that product may solve a specific problem for your target reader.
5. Make Sure It’s Well Written
It’s fine to write in a conversational writing style, but keep in mind that your target reader may not share your use of industry jargon, local language, or colloquialism. So, write in terms that will be generally understood no matter where in the world your reader may be. Secondly, make sure you use correct grammar and punctuation. You don’t necessarily have to be Shakespeare, but if you have multiple grammatical errors, the reader’s focus becomes your writing errors and not your fabulous (and relevant!) content.
6. Keep It Quick
You may feel compelled to write a 1500-2000 word masterpiece, but few readers in today’s busy world will read it. So, keep it brief and to the point. If you simply cannot leave any of those precious 2000 words out, summarize your article in your initial content posting and link to the entire article for those who do want to read more.
So, there you have Six Steps to Killer Content That Actually Gets Read... that should greatly improve your chances of insuring your fabulous ideas will, indeed, be read by the audience you are targeting.
Black Cow Media
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