 "As important as it is to watch your competitors, it is more important to obsess on your customers. Customers, not competitors, determine who wins the war.
Most markets are plagued by too many fishermen going after too few fish. The best fishermen understand the fish better than their competitors do." - Philip Kotler
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 The B2B customer decision making journey......
So, just how do you you and your company reach potential customers and make them aware of the benefits of working with you? http://www.mckinseyonmarketingandsales.com/follow-the-customer-decision-journey-if-you-want-b2b-sales-to-grow_ 
The speed of business is increasing at rates unimaginable just a few years ago and today’s B2B customer is changing and evolving at a rate previously unknown. Empowered with information as never before, B2B customers are looking to social media to learn and to validate what they already believe.
So,B2B marketer….. ……what are you doing to earn your customer’s trust? ..... and, eventually, their business? |
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