We've all been asked to give a reference for an ex-employee that we might have been a bit squeamish to write. To date, our default reference in these situations has been “If this person is the type of individual you’re looking for, I am sure they will do a fine job for you.”
We've always felt this fulfilled the minimum requirements of providing a reference while still keeping us from a full-fledged endorsement of the individual.
But, Crain’s Business writer Heather Krentler has come up with an alternative perspective which likely assuages any guilt we may have about not providing that reference or, at least, providing a reference that both satisfies the request and keeps us out of jail (always a good thing!).
Here’s a link to Heather’s article:
................................your brand is not what you think it is.
It is always what others think it is.
Personal branding is with us, like it or not. Your personal character and integrity is at the core of your own personal brand. Your personal brand, just like product or company brands, is an aggregate of your actions and how others perceive you over time.
And, since we think most of us are seeking success in our personal lives....this would imply that we also seek to have a successful "personal brand".
And, yes, those successful personal brands......they're hard to cultivate and achieve...yet, can be lost with a single faux pas.
Forbes Magazine recently published a list of "7 secrets" on how to develop your own personal brand. Here they are:
The 7 Secrets of Successful Personal Brands
In 20 seconds can you name the 3 most compelling aspects of your value?
If not, why not?
Black Cow Media
Branding for the real world
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