In today's overheated world of 24-7 marketing hype, buyers of all types are seeking AUTHENTICITY in making their choices. You don't have to look further than the success of sites like YELP, Trip Advisor, or the review sections of Amazon to realize that we are all looking for the "real inside stuff" when determining where we are going to spend our money.
Why does AUTHENTICITY in a brand matter?
1. Authenticity builds trust.
2. Building trust through being authentic builds brand loyalty.
3. Being authentic is easier. Being who you really are is always easier - and, often less expensive - than pretending to be something you're not.
So, whatever you are, your company, or your brand is....be sincere. Be honest.
Your customers will appreciate it more than you know.
You can read the rest of this article by going here:
Black Cow Media
Branding for the real world
Sites We Like...A Lot