Commitment to Culture

​We’ve written lately about the need to attract and retain top talent. And, without much doubt, if your team is loaded with top talent, you have a much better shot at success.
 
While talent is truly an asset, so is culture. A culture that is focused on results and organized for success means taking the talent you have and giving it a purpose. Having a culture with purpose and shared values that are embedded in an organization often make a true difference between being average and achieving greatness. To us, culture is something that comes from within, being nurtured by top management and added to with each new top talent hire.
 
We continue to see lots of talented people in our industry, but far fewer organizations who are willing to make the longer-term investment in their culture. Too many companies seem driven by focusing on this month’s (quarter, year) sales and building a strong culture – like building strong brands – takes time, commitment, and investment. Great cultures rarely just simply happen on their own. They start with the corner office executive and the words, actions, and attitudes that emanate out from that organization’s leader.
 
Want to know about what kind of leader a person is? Look at that person’s organizational culture…. not the one written about in the annual report, but the one its members know to be true. The deeds must match the words.
 
Great organizations start with great leaders. Great leaders build great cultures. Great cultures attract top talent. Seems simple. It's not.
 
Hey…. we never said it would be easy. Only possible.

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