Trade show “season” is upon us and, once again, tabletop exhibitors are reminded that the impression their booth creates is critical to how their brand is perceived. And, we also know that the people we have working in our booth are critical to the overall brand impression we make. Those first impression happen super-quick. So, exactly how long does it take to create those all-important initial brand impressions?
Is it within the first minute or so? Maybe, the first 5 minutes? Or…maybe its much, much quicker – maybe even in seconds?
Here’s a link to an article from the Association of Psychological Science that says it might be far quicker than you thought:
How many seconds to a first impression?
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